You need a web or desktop application to do a specific job well. You want a clean and professional user interface and perhaps even a well-crafted API. You want simple, practical, and effective.
You don't need a large team, a massive requirements doc or everything-and-this-nice-shiny-widget-too approach. You really want one person who can write efficient code and design a clean, usable user interface. McQuillen Interactive builds those kinds of apps.